The idea:

We designed and delivered a three day festival style event, translating the down-to-earth tonality of the TV programme and bolstering event content, authentic entertainment and lifestyle experiences to keep guests entertained for a day-out.

Working with the existing Countryside Live Show in Harrogate, we developed a combined event that featured six live bespoke shows with The Vets to 5,000 people per show, six Milkshake! live shows and a pop-up pub called ‘The Drovers Arms’ that housed a programme of events including live music and quizzes hosted by the Vets.

The impact: