The idea:

In London, before the ceremony, guests visited workshops, a job fair, a Creator marketplace, plus masterclasses hosted by industry leaders Grace Dent, Simon Hulstone, Estelle, Dave Burt, and Dumi Oburota who discussed mentorship and creativity.

WeWork founder Adam Neumann kicked off the ceremony with a keynote address before hosts Reggie Yates and Carly Wilford announced the awards. DJ’s Benji B and Annie Mac played at the after-party.

The German event format echoed the UK event with another one million US dollars awarded, and the legendary Georgio Moroder closing the evening at the after-party. Both ceremonies were streamed via Facebook Live to other global markets.

The impact: