The idea:

We produced six shows over three days comprising of performances from seven chart toppers including Pixie Lott, Professor Green and the Vamps, alongside a UK exclusive performance from the YouTube sensation Jojo Siwa. Presented by Diversity’s Jordan and Perry together with some of Nickelodeon biggest stars, the show was truly the ultimate slime, music and mayhem party. We released tonnes of green slime from the ceiling, fired from the stage, and even blasted from bespoke designed slime-shooting guitars. The show was then broadcast on Nickelodeon to children across the country.

The impact: