The idea:

Working in partnership with Stellar Creative we created an immersive touring experience called ‘Hit the NOS’, inviting people to be part of their very own film clip from the movie. Participants would be hit with the turbo force of NOS during an action-packed car chase scene. The content created was then placed through a Fast and Furious app, that automated every element of a film studio – adding special fx, grading, sound mixing producing over 120,000 personalised videos. The global launch rolled out in 64 different locations, with the campaign kicking off using 86 global influencers.

The impact: