The idea:

We delivered an open-air stage alongside the beach, below the iconic Blackpool Tower. With a crowd of 20,000 people of all ages, there were performances from the likes of Sigma, Connor Maynard and MTV’s own Becca Dudley presenting the show. The event kick-started 66 nights of Illumination along the sea front from a live countdown lead by Diversity switching on the famous lights through pyrotechnic fanfare, laser beams, confetti and fireworks.

The impact:
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